Insights from Chris Anderson’s The Long Tail
I finished The Long Tail by Chris Anderson a couple of weeks ago but have been procrastinating writing a post about it. Maybe it’s because there’s so much that resonates with me that it’s hard to pick one or two…
Eating Our Own Dog Food: Lessons from the ABV Pilot
As the ABV pilot is winding down with our three clients, the ABV team is turning towards the question of “What’s next?” Part of the answer lies in treating ABV as the fourth client. What does this mean? I’m the…